TASSANI Celebrates Design Innovation at Guangzhou Design Week Gala Dinner
On December 6, TASSANI, the Italian heritage brand renowned for its artisanal coatings, co-hosted the “Rituals for the Future” gala dinner at the Guangzhou Poly Intercontinental Hotel, marking a highlight of the 2024 Guangzhou Design Week. The event, organized in partnership with SALOLEA and supported by APDC Asia Pacific Design Center, Foshan Environmental Design Association, Lapitec, and GESSI, gathered over 300 architects, designers, and industry leaders to celebrate the intersection of craftsmanship, sustainability, and design excellence.
A Night of Collaboration and Vision
The gala underscored TASSANI’s commitment to fostering creativity and advancing sustainable design practices. Distinguished attendees included:
Xie Zhiming, Vice Chairman of the China Institute of Interior Design and President of Foshan Environmental Design Association
Wang Yi, Secretary-General of APDC Asia Pacific Design Center
Xiang Xinghao, CEO of TASSANI Italy
Liu Fang, Executive President of TASSANI Greater China
Alessandro Alviani, China General Manager of Lapitec
In her opening address, Liu Fang highlighted TASSANI’s century-long legacy of blending Italian craftsmanship with cutting-edge innovation. She emphasized the brand’s decade-long focus on empowering designers in China through high-performance, eco-conscious coatings like the MARMO series, which combines customizable textures with low-VOC formulations.
Design Dialogues: Crafting the Future
The evening featured dynamic discussions on key industry trends:
Sustainable Material Innovation: Experts explored the role of recyclable and energy-efficient materials in reducing the construction industry’s carbon footprint.
Artisanal Excellence: TASSANI showcased its leadership in decorative coatings, emphasizing color accuracy, durability, and bespoke finishes tailored to architectural visions.
Cultural Resonance: Designers reflected on how spaces can embody cultural narratives while meeting modern functional demands.
Xu Qingliang, Chief Designer of Ruikun International, noted, “Design is not just about aesthetics—it’s about creating environments that enhance well-being and respect our planet.”
TASSANI’s Vision: Bridging Heritage and Modernity
As a leader in artisanal coatings, TASSANI reiterated its mission to:
Elevate Aesthetics: Deliver wall finishes that transform spaces into works of art, from rustic mineral textures to sleek contemporary designs.
Champion Sustainability: Prioritize eco-friendly materials certified by global green building standards.
Empower Collaboration: Provide designers with tools and resources to realize ambitious projects, from concept to execution.
Celebrating Design Excellence
The gala concluded with a toast to the future of design, symbolizing the industry’s collective ambition to innovate responsibly. Guests networked over curated displays of TASSANI’s latest collections, gaining insights into applications for luxury residences, hospitality venues, and commercial spaces.
About TASSANI
For over a century, TASSANI has redefined architectural aesthetics through premium decorative coatings rooted in Italian craftsmanship. By merging tradition with technology, the brand empowers professionals to create spaces that inspire while advancing environmental stewardship.
For collaboration or product inquiries
Visit www.tassani-china.com | Contact: contact@tassani-china.com
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