TASSANI Co-Hosts IHIDA Human Habitat Design Award in Tianjin
On October 18, the Tianjin leg of the IHIDA Human Habitat Design Award officially commenced with a grand launch ceremony, co-hosted by TASSANI, the Italian heritage brand renowned for its artisanal coatings. The event, held in collaboration with industry leaders including Luofu Palace Home, Sanfeng Lighting, Ferrona Cement Tiles, and Lapitec Sintered Stone, gathered over 300 design professionals to explore innovative solutions for future living spaces.
A Platform for Design Excellence
The ceremony highlighted the growing importance of human-centric design in addressing evolving urban and environmental challenges. Key attendees included:
Fang Shuxin, Vice President of Bohai Rim Golden Shore (Tianjin) Group
Gu Teng, Founder of Sangu Design
Xu Qingliang, Chief Designer of Ruikun International
Sun Wensong, Founder of IHIDA Human Habitat Design Award
Liu Fang, Executive President of TASSANI Greater China
In his opening remarks, Fang Shuxin emphasized the role of collaborative platforms in nurturing design talent and showcasing China’s design innovation to global audiences.
IHIDA Award: Expanding Horizons
Sun Wensong, the award’s founder, unveiled new categories for 2024 aimed at recognizing sustainable and culturally resonant designs. He stressed the award’s mission to explore diverse possibilities for future habitats while honoring exceptional contributions to the industry.
Brand Collaborations Driving Innovation
As a co-organizer, TASSANI showcased its commitment to advancing design through material innovation and cross-industry partnerships. Liu Fang highlighted the brand’s role as a “full-solution coatings expert,” emphasizing:
Customization: Tailoring wall finishes to align with architectural visions.
Sustainability: Low-VOC, mineral-based coatings like the MARMO series that blend aesthetics with eco-conscious performance.
Designer Empowerment: Providing tools and resources to translate creative concepts into tangible projects.
Other partners, including Sanfeng Lighting and Ferrona Cement Tiles, presented their latest innovations in lighting and sustainable materials, underscoring the event’s focus on holistic design solutions.
Insights from Industry Leaders
Gu Teng and Xu Qingliang delivered keynote speeches addressing critical trends:
Gu Teng discussed the impact of digital transformation and economic pressures on design practices, urging adaptability and forward-thinking strategies.
Xu Qingliang advocated for context-driven design, emphasizing the use of local materials and cultural narratives to create functional, low-impact spaces.
TASSANI Tianjin Flagship Store: A Hub for Creativity
Designed by Xu Qingliang, TASSANI’s new flagship store in Tianjin merges futuristic and retro aesthetics, offering an immersive experience for designers. The space features:
Interactive Displays: Demonstrating customizable textures and color palettes.
Collaborative Zones: Facilitating idea exchange and project development.
The store aims to become a cornerstone for design inspiration and professional networking.
Looking Ahead
The event concluded with a tour of the flagship store and networking sessions, reinforcing TASSANI’s dedication to fostering talent and sustainable design practices. Future initiatives include:
Designer Workshops: Focused on material innovation and circular design.
Global Partnerships: Expanding collaborations to elevate Chinese design on the world stage.
About TASSANI
With over a century of expertise, TASSANI combines Italian craftsmanship with cutting-edge technology to deliver premium decorative coatings. By bridging tradition and innovation, the brand empowers architects to create spaces that resonate with timeless elegance and environmental responsibility.
Visit https://www.tassani-china.com/ or contact: contact@tassani-china.com